I want to know how it’s possible that the Sainsbury’s poster
Sainsbury’s Taste The Difference: The Best in Everyday Foods
got through what I imagine is a lengthy approval process, from designer through copywriter, agency execs, and typesetter to ad buyers and marketing execs and finally to the repro team and printers without ever passing through a single person who knows what “everyday” means.
Just in case you are a marketing executive, let me advise.”Everyday” means “mediocre, average, mundane, boring, a bit pants”.
“Every day” (with a space) means “daily” but still would not make sense in the context above. “The Best in Food for Every Day” is the closest I can get to the presumed intent of the advertisers.
The only meaning I can ascribe to the advert as it appears on giant posters is “Come to Sainsbury’s for the least worst food”. It would be hilarious were it not so sad.
